Experience event organised for clients of BMW, combined with the promotion of vehicles having the xDrive system.
Client: BMW Czech Republic s.r.o.
Production company: Target Pictures
Duration of event: 30 days
Number of invitees: a total of 1,000
Based on the client’s assignment – organisation of a full-service event. From creative concept to realisation.
For one month, the town of Pec pod Snezkou was transformed into BMW territory. In one of the local buildings, a BMW facility was built for the whole event, and an entire large parking lot was used. An obstacle and drifting track was built at the former military airport in Lanov.
Ensuring an architectonic design, ensuring construction, obtaining the location, technical solution, A/V equipment, catering, decoration, hostesses, costumes, security system, accommodation, transport.