BMW - GENERATION X

A road show for BMW clients and new clients, focused on promotion of the new BMW X3 and X2 models.

Client: BMW Czech Republic s.r.o.
Production company: Target Pictures

Duration of event: 7 days
Number of invitees: a total of 300

An event in co-operation with a German agency. At pre-selected locations in Prague, Brno, and Ostrava, a super-modern mobile facility and obstacle course were set up. After registration and a refreshment in the facility, clients had opportunity to the undertake a scenic drive, obstacle course, and drifting drive, in three groups, under the guidance of BMW instructors.
Obtaining the location, technical solution, ensuring the facility, A/V equipment, catering, decoration, hostesses, costumes, security system, accommodation, transport.